Bemidji State University students are managing a successful, international shoe company, except it’s all an online simulation.
It’s called the Business Simulation Game or BSG. It’s an online simulation where groups of students get to play the role of CEO of an international athletic shoe company.
Students from BSU compete in the game as a part of Dr. Dean Frost’s Strategic Management course. He says the game is a great tool to teach students because they can run a simulated company that can compete with any student at any university.
The game currently includes more than 5,500 teams from over 300 colleges and universities around the world, and one team from BSU is currently tied for the lead. The group, which calls themselves Dontopedalogy, credits their success to decision-making over time.
John Gregorich, a student from the group, said, “I feel like it’s given me a lot of insight on how a top position in a company makes decisions, and which stages coincide with others, and how one choice in one region effects other choices.”
While playing the simulation game, the students apply business strategies, but they also say they’re learning lessons they can use in the real world.
One student, Ryan Kohorst, said, “In any company or business that you go into, you’re going to have to work with other people, so that’s always a key part.”
The competition for this semester ends next week, but the top students will be invited to participate in a championship round this summer.