Cash mobs are sprouting up in Bemidji. A cash mob is a unique way to show patronage to a local business. The fifth known cash mob held in Bemidji was promoted at Big Apple Bagel Monday afternoon.
Big Apple Bagel in Bemidji has been satisfying pastry cravings for three years. Monday’s lunch was an extra busy rush for workers because there was a cash mob at the restaurant. Cash mobs are like flash mobs where people come together at a public location and dance, but instead of dancing, the public is encouraged to spend their money at a locally owned business.
This is the first cash mob ever to be held at Big Apple Bagel; this mob in particular goes beyond helping the business, donations collected from the mob go directly to owner Paula Howard who was diagnosed with a rare form of breast cancer in December.
Friends and family say what makes Howard happy is to see people enjoying bagels. Organizers used social media to spread the word and many answered the call, and their stomachs. Howard was too ill to come to work Monday. Traditionally, businesses owners are not told about a cash mob in their stores so this cash mob at Big Apple Bagel was kept a secret from Howard. National Cash Mob day is on March 24th.